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This site states the following, "Proudly serving Sonoma County since 1988." Our analyzers noticed that the web page also stated " With over 20 years in the industry we love what we do! Take a look through our website for ideas about what we can do for your property or call Richs Paving at 707 763-7283 today to discuss your project needs with our experts as well as to schedule your paving project with us." The Website also stated " Learn more about Richs Paving." The website's header had asphalt paving as the most important keyword. It was followed by driveway paving, hot tar pavement, and road building which isn't as highly ranked as asphalt paving. The next words the site uses is asphalt and concrete specialists. Excavation Contractor. seal coating was also included and might not be seen by web crawlers.